Appco Group Malaysia Empowers Lives of Children

Appco Group Malaysia's collaboration with IKEA to roll out UNICEF’s “The State of the World’s Children 2011” campaign alongside the “YES! I want to be a champion for children” petition campaign was a success.

The IKEA sponsored campaign, which was then rolled out by Appco Malaysia, has done the fundraising and awareness campaign in the last quarter of 2011.

The campaign has proved to be a huge success with more than 600 new donors signed up and significant funds raised for UNICEF with the help of IKEA Malaysia.